135 years of tradition!
Welcome to the Mavenclad world!
During this project, innovation was at the very heart of our activities. In cooperation with Merck, our task was to organize an event where we will present to the professional public the new drug Mavenclad, which radically changes the lives of people with multiple sclerosis, giving them new hope, serenity and will to live, as well as an opportunity to plan a family.
Children's attention is precious and almost elusive. If you get it for a moment, you will lose it the next time. How do you reach and keep your children focused long enough to make them learn some important things that can literally save their lives? By speaking their language.
Great people from an early age (Veliki ljudi od malih nogu)
Their future depends on our present, therefore is important to recognize their needs and provide what is essential for quality growing up and maturation. The goal of the Project by Ministry of education, science and technological development of the Republic of Serbia, supported by the World Bank, is an improvement ow accessibility, quality and conditions of the preschool education for all children until the age of 6,5.
Safe Internet for the Whole Family
The main impulse we have towards our children is to protect them. Even nowadays, we often lose sight of the need for protection not only in the "real" but also in the digital world. This is where the campaign we created comes into the scene!
Support comes from the family
When you got your family behind you, there is nothing you can’t accomplish. Knowing that Roda decided to become female and male basketball players’ family on FIBA World cup 2019. and support them on their journey to the top.
Protection for all!
Rare are the campaigns which manage to gather children, parents, teachers, even some of the ministries, around the same goal. When something like that happens, especially when the goal is something like education about responsible behavior in the sun, and raising awareness of skin cancer prevention, it becomes a project which will influence many generations to come.
Patterns of closeness
A campaign, which has spilled over the borders of the neighboring countries, driven by a kind spirit, and connected people around the region with patterns of closeness. Traditional motifs, in a contemporary interpretation, "embroidered" on the Grand kafa Gold packaging, have managed to tightly link similar cultures which have developed next to one another for generations.
Lords among the teas
The title of a lord sounds rather serious and is awe-inspiring for many of us. And when you name your tea brand LORDS it demands an additional note of “British seriousness” in all you do. We wanted to introduce a dose of British humour in our everyday lives and link this brand with the tradition of tea ritual. With unexpected plot twists in our „Lords among the teas“ campaign, we accomplished exactly that goal.
TAKE IT EASY
Family life doesn’t always have to be a burden. All that’s necessary is a gust of a wind in our sails, a bit of energy coming from nature. We took a sip of this nature’s gift and created something completely fresh.
The summer is when you say it is
It doesn’t matter what month it is, for us the summer lasts the whole year round. We carry it within us always, we don’t need the calendar. And, with a bottle of Bravo juice beside us, that wave of freshness and summer tastes, it’s no wonder we brought a beach to the city centre.
Battle for Knowledge Campaign
Does a campaign have the power to change things, to bring faith in better future?
The CALL OF FRIENDS
It's getting increasingly hard to find time for friends. It's getting increasingly hard to relax in their company and forget about one's worries and obligations.
When someone has been with you every day for years, you feel like you've spent a lifetime together. It's the same with Grand Kafa - although it's celebrating its 20th birthday, we feel like that strong bond has existed since time immemorial. A campaign celebrating that union has been created to mark the occasion of this important jubilee.
The 1,000,000 UNDER THE CAP
How to bring joy to millions of one's fans? How to instantly turn one Jelen into two, so that a friend can have one, too?
Who’d have thought that something so small as one TV commercial, can tell so much about five coffee brands? And that those brands would give both aroma and taste to the lives of millions of people across the region?
And With Whom Do You Drink Coffee?
In short: 14 good actors for 6 cute stories in a campaign for the one and only Grand Gold coffee. In the end, a question you do not answer with words, but rather with deeds: put some water on to boil and invite someone over for coffee.
"First In The Village" Prize Competition
The famous 100% spots (which were a real viral hit at the time) got their fourth episode. This time, we came up with a prize competition called “First in the village” for all honest Serbian householders. We remained true to song, the countryside, humor and fun. 100% successful, 100% satisfied!
Nis Petrol has produced the first additized premium diesel fuel wholly produced in Serbia. It is the pride of the company, and we were proud to have been given an opportunity to create its name, visual identity and first launch campaign.
BKT bank decided to make their Super Cash Loan even more affordable, and we decided to promote it through a short and sweet comedy about the mother-in-law and son-in-law relationship.
Skin Cancer Early Detection Campaign
Millions worldwide get skin cancer every year, and Serbia is also registering a tragically high percentage of melanoma detected late. That is why Eucerin decided to enable EXAMINATION FOR ALL and take an important step. All dermatovenerological offices in Serbia will be equipped with dermatoscopes for the effective examination of suspicious moles.
In the same good spirit of previous campaigns, we created the newest one, with one theme in mind: our days and what is really important in them. This time, we decided to let coffee tell its own story – a story of our lives filled with rush and fuss.
#ThatThingWhen you sing as you hear it, enjoy as you deserve.
We raise a glass to all who sing their heart out even when their voice isn’t working, to those who don’t care how they sound but how they feel. We raise a toast to those who don’t sing like everyone else, but as they heard it, to those who choose to be themselves.
Dietpharm continues to fight for the ideal body weight in a completely natural way, and we wholeheartedly join that fight. With a new product, fresh identity, distinctive name, and a successful campaign.
Annual Report 2014
Every year, BKT has a legal obligation to publish the most important business figures as a hard copy Annual Report. And, for the past year, they had more than a few reasons to do it gladly. Beside the fact that they became the biggest bank in 2014, BKT also announced their mission to become the greenest bank in Albania.
I See Your Sure Win
A brand rarely gives something away to its loyal consumers, without asking almost nothing in return. Specifically, it asks only that they enjoy their favorite Grand kafa coffee which doesn’t cost a penny more.
In the face of the upcoming sizzling hot summer, we designed the identity of a new refreshing drink that can shake up both the old and the young. During the creation of the campaign, several tens of liters of this drink were consumed, and the result is a fresh campaign bursting with energy.
They say that generally all cash-free payment cards are the same. Nonetheless, the PRIMA card of Albania’s biggest bank really isn’t like all the others. The benefits it offers weren’t difficult to communicate – on the contrary, they were a real pleasure!
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