When you decide to make top-class fuel that protects the engine to the last drop and you succeed, then you say you’ve made the ultimate good diesel and name the fuel precisely that – ULTRA D.
The black unprocessed color of oil and the gold hues of pure fuel that is the end result of a carefully controlled process, that was the inspiration for the main colors of the logotype.
Ultra D protects the engine from corrosion, impurities and excessive wear. That was a brief sufficient for finding a visual motif for our launch campaign and the clearest possible communication of the main benefit.
