A brand rarely gives something away to its loyal consumers, without asking almost nothing in return. Specifically, it asks only that they enjoy their favorite Grand kafa coffee which doesn’t cost a penny more. That is probably the reason, along with the clear communication of the mechanism, why consumers wholeheartedly accepted our offer and helped us achieve record-breaking sales during the loyalty campaign.
After an intensive campaign throughout Serbia, we surpassed the defined goal by as much as 40%.
We gave away over 140,000 pieces of Metalac kitchenware and set ourselves a difficult task to be exceeded by a future loyalty campaign.
The “I see a surefire win for you” campaign went even beyond the borders and was also carried out in Bosnia and Herzegovina, with the intention of delighting the local Grand kafa loyal fans.
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