A brand rarely gives something away to its loyal consumers, without asking almost nothing in return. Specifically, it asks only that they enjoy their favorite Grand kafa coffee which doesn’t cost a penny more. That is probably the reason, along with the clear communication of the mechanism, why consumers wholeheartedly accepted our offer and helped us achieve record-breaking sales during the loyalty campaign.

After an intensive campaign throughout Serbia, we surpassed the defined goal by as much as 40%.

We gave away over 140,000 pieces of Metalac kitchenware and set ourselves a difficult task to be exceeded by a future loyalty campaign.

The “I see a surefire win for you” campaign went even beyond the borders and was also carried out in Bosnia and Herzegovina, with the intention of delighting the local Grand kafa loyal fans.

Cara Dušana 42,
11000 Belgrade,

T +381 11 3284 620


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