How to bring joy to millions of one's fans? How to instantly turn one Jelen into two, so that a friend can have one, too?
A million Jelen deer are hidden under a million bottle caps across Serbia. Within arm's reach of all who like the well-known and refreshing taste of Jelen.
One cap potentially brings one free beer, which may also bring another one... and on and on... each following beer sends a new call to another friend... until they're all gathered.
Belgrade
Cara Dušana 42
Serbia
T +381 11 3284 620
office@fcbafirma.rs
Zagreb
Ulica Grada Vukovara 224
Croatia
T +385 1 558 3173
office@fcbzagreb.hr
Tiranë
Rruga Nikolla Tupe 15/3
Shqipëri
T +355 45 605 955
office@fcbafirma.al
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