How to bring joy to millions of one's fans? How to instantly turn one Jelen into two, so that a friend can have one, too?
A million Jelen deer are hidden under a million bottle caps across Serbia. Within arm's reach of all who like the well-known and refreshing taste of Jelen.
One cap potentially brings one free beer, which may also bring another one... and on and on... each following beer sends a new call to another friend... until they're all gathered.
Cara Dušana 42
T +381 11 3284 620
Ulica Grada Vukovara 224
T +385 1 558 3173
Rruga Nikolla Tupe 15/3
T +355 45 605 955