Dragan Jovanović was once again the star of a TV commercial. He sang about life in the countryside and about getting your cake and eating it too, and we shot and shot and shot. In the end we got another distinct music video which the company 100% is well-known for.

How to treat prize competition communication and avoid making it the same as all the others we’re exposed to on a daily basis? Easy – instead of communicating the participation mechanism too illustratively or by an expected animation, we discreetly “hid” all the necessary information inside the set design of the video. Thus we got something pleasing to both the eyes and the ears.

Over the course of a month, good householders sent in more than 17,000 envelopes, and the luckiest among them is now definitely FIRST IN THE VILLAGE… or simply traveling. Well done, householder.

Cara Dušana 42,
11000 Belgrade,

T +381 11 3284 620


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