How to treat prize competition communication and avoid making it the same as all the others we’re exposed to on a daily basis? Easy – instead of communicating the participation mechanism too illustratively or by an expected animation, we discreetly “hid” all the necessary information inside the set design of the video. Thus we got something pleasing to both the eyes and the ears.
Over the course of a month, good householders sent in more than 17,000 envelopes, and the luckiest among them is now definitely FIRST IN THE VILLAGE… or simply traveling. Well done, householder.
