Lords

Lords among the teas

The title of a lord sounds rather serious and is awe-inspiring for many of us. And when you name your tea brand LORDS it demands an additional note of “British seriousness” in all you do. We wanted to introduce a dose of British humour in our everyday lives and link this brand with the tradition of tea ritual. With unexpected plot twists in our „Lords among the teas“ campaign, we accomplished exactly that goal.

The tea drinking tradition goes way back to the history of Great Britain, and it’s tied to the upper-classes. That’s the history, but we were more interested in the here and now. That’s why we enriched it with humour and presented the usual tea ritual in a complete new light.

Who craves more a cup of hot and calming tea than a pair of cave people back from their crazy partying in Ibiza? What draws the British paratrooper straight into your home to have a break and some refreshment? Well it is exactly that hot beverage we all can gather round. It is quite all right if we all pretend to be English a little.

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