Why is (still) the right time to create reels?

Instagram has long been the leading social network for sharing photos. However, in 2021, it was announced that the platform would shift its focus and, in addition to sharing photos, strive to build "new experiences" in four key areas: creators, social commerce, messaging and video.

Instagram Reels will be two years old in August 2022 and it was created to match the growing popularity of TikTok.

Reels last for a maximum of 60 seconds, and you need a vertical video for maximum effect and attention. Instagram also recommends a size of 1080 x 1920 pixels. However, the most important recommendation for creators is to be authentic even when following trends and to always keep in mind who is their TA.

The most viewed Instagram reels have 289 million views, and the author Khaby Lame returns several times in this video to check if he turned the iron off. This reel can serve as a reminder to many marketing experts that sometimes the simplest ideas are the most effective.

Here are some statistics in favor of the use of reels:

• India is the only country in the world with a higher Google search for Instagram Reels than TikTok, with 54%, compared to 46% of Tik-Tok's search.

• After the launch of the reels, the use of Instagram in Brazil increased by 4.3%, which is not surprising, given that Brazil was the first country to gain access to this video format.

• In August 2021, Instagram Business reported that 91% of surveyed users said they watch videos at least once a week.

• 50% of Instagram users use the Explore page, so if your reels are shown there, you have a great chance of attracting new followers.

• Over the past year, interest in reels has surpassed interest in stories, reaching a peak of popularity earlier this year, giving brands and agencies a clear signal that they need to adopt reels as part of their digital marketing strategy.

• Statistics show that every third teenager is looking forward to a new reel dance challenge. Brands that strive to present themselves to Generation Z, as well as younger ones, need to create content that their target audience wants to see. In addition, music and audio can be key in creating trends.

• Celebrities and influencers have a constant fan engagement on their reels, so if you want your brand to receive the attention it deserves, now is the time for the thoughtful collaboration.

The conclusion is clear – if you are involved in marketing, and you have not tried reels, it is the right time to do so because its popularity is not declining, and even if it happens, after mastering reels, you are ready for TikTok.

Source: Hootsuite