FCB Inferno reminds you to start exercising again

During the Covid-19 pandemic, many life habits changed, and what is certain is that we excluded a large number of physical activities that included staying out of the house, for the simple reason that they were risky. Now the situation is slowly changing.

As part of the Join the Movement initiative, which was launched in 2020 to encourage exercise at home, a new chapter is now emerging in the creation of which FCB Inferno participated. The idea is to encourage young men to return to the sports they loved before the pandemic.

For this purpose, 8 animated videos were created that in a humorous way invite young people to return to their favorite sports activities.

Research conducted by The Sport England shows that pandemic and quarantine have significantly affected mental health and, therefore, the level of human activity. Gaming, streaming, and scrolling through social media have replaced a large number of our previous hobbies.

To change the situation, 8 videos gave space to the old heroes to raise their voices and invite their owners to return to them. In each of the videos, one hero sings a love song to his owner facing who looks at a screen. The heroes are a soccer ball, rugby ball, basketball, tennis racket, sneakers, roller skates, boxing gloves, and gym equipment. Each hero has his own interesting interpretation of the song and, best of all, each serenade has a happy ending!

The campaign was funded by The National Lottery, and the mentioned videos can be found on social networks and are aimed at a wider audience of different ages and should encourage them to return to what they loved.

We are certainly motivated by this campaign to pick up our favorite equipment or at least hide it well so as not to interfere with watching our favorite series.

Source: Little Black Book