FCB Canada and a touching love story in the age of the pandemic

In times of pandemics, getting used to the "new normal", while we have become alienated from each other, is hard for all of us. Despite all the measures to protect against the Covid-19 virus, insufficient attention has been paid to mental health. Financial uncertainty, isolation and care for one's own, but also the health of others, have influenced the number of people with mental health problems to increase sharply.

FCB Canada has created a holiday video called "’Tis the season to believe" for Air Canada. Stoopid Buddy Stoodios, a community of artists, animators and creators, also took part in creating the project. Air Canada Vice President Andy Shibata explained that the video was inspired by shared experiences that people encountered during the pandemic, but also by the power of love and faith that unites us again.

This year's video is a mixture of real and animated world. At the beginning of the story, a mother who works as a pilot at Air Canada comes home and presents her son with a snow globe that he adds to his existing collection. The boy's imagination takes us to an animated world where we meet two characters in separate glass balls, which illustrates the isolation and alienation we are facing during the pandemic. Although separated, the characters manage to make contact and develop affection for each other, dreaming of a final encounter.

Through this campaign, Air Canada develops an emotional relationship with its customers in an interesting way, reminding us of the real joy of life.

An expanded version of the video will be used by channels of Air Canada. In addition, there will be shorter versions that will be broadcast on television across Canada, as well as in cinemas and social networks.

Sources: Little Black Book, The Drum