Super Bowl touchdown commercials
Last Sunday 13.02. life in America, like every previous year, was stopped for one day. The main reason for this is the final game of the 57th Super Bowl, in which the Kansas City Chiefs defeated the Philadelphia Eagles with a score of 38-35, and won the championship.
Whether you're a fan of American football or not, whether you're wondering why this sport is called football even though most of the game is played with the ball in the hands, one thing is certain - the Super Bowl is by far the biggest sporting event in America, therefore one of the biggest sports events in the world.
Suppose we were to tell you that in just one day during the Super Bowl, over $1.3 billion is spent on beer, or, for example, more than 3.5 tons of guacamole is eaten during quarter breaks. In that case, we doubt that „egg“ ball and helmet are the first things that come to mind when you think of America's biggest event.
But oh well, you don't have to worry, as we come from the world of advertising, it's not crucial to know the proportions of the pitch, or to charm people with your knowledge of running back tactics, although tactics shouldn't be overlooked, we're just here to play for heaven's sake and talk about this year's Super Bowl commercials, which, by the nature of things, will become immortal.
And the nature of things is represented by NBC's announcement that it sold part of the 30-second slots for this year's game for 7 million dollars and that over 100 million people in America watched the duel between Kansas City and Philadelphia.
So sit back in your office chairs, or just get up from your lying position if you're online, and enjoy the best commercials from this year's Super Bowl.
PopCorners
https://www.youtube.com/watch?v=ZMlemd6U24Y&ab_channel=PopCorners
Breaking Bad is back on screens, this time in a commercial. Bryan Cranston and Aaron Paul reprise their roles as Walter White and Jesse Pinkman. Is there anything else to write?
Squarespace
https://www.youtube.com/watch?v=lIf27sHt2QA&ab_channel=Squarespace
Adam Driver fans get ready because this ad gives you an infinite supply of Adam Driver.
Rakuten
https://www.youtube.com/watch?v=PDh7W0WFTd8&ab_channel=Rakuten
Alicia Silverstone returns as Cher Horowitz in Rakuten's homage to Clueless. Dressed in her iconic yellow plaid outfit, Cher discusses her classmate Amber and triggers nostalgia in film fans.
Doritos
https://www.youtube.com/watch?v=GYPYfEVU62U&ab_channel=Doritos
Inspired by Doritos' triangular shape, Jack Harlow sets off a worldwide triangle obsession. And then there's Elton John.
Dunkin' Donuts
https://www.youtube.com/watch?v=BBIX9FG6kZ0&ab_channel=Dunkin%27
Ben Affleck serves customers at the Dunkin' drive-thru. Reactions to Affleck range from excitement to indifference to taking selfies together until J.Lo shows up.
Pepsi Zero Sugar
https://www.youtube.com/watch?v=adtWc_MvyzI&t=48s&ab_channel=Pepsi
https://www.youtube.com/watch?v=ok38Xuc5UTE&ab_channel=Pepsi
Pepsi Zero Sugar came out with two commercials during the Super Bowl that plays with the same idea: should you trust the endorsements of actors or are they just another acting gimmick? How can you not believe Steve Martin and Ben Stiller?
Author: Borislav Latinović, Copywriter
