FCB INFERNO INSPIRES PEOPLE WITH LONG-TERM HEALTH CONDITIONS TO BE MORE ACTIVE

Physical activity is proven to contribute to a better state of the body. It helps people who are dealing with chronic diseases to strengthen their bodies and increase their energy levels.

This is the third part of the We Are Undefeatable campaign created by FCB Inferno with 15 leading humanitarian and health organizations in England.

The campaign aims to encourage people with chronic diseases to integrate physical activity into their lives in a sustainable way. The idea is to make this a part of the daily routine that will improve the quality of life for those dealing with this kind of health condition. People should use the new energy to get outside, spend time with friends, or simply feel better about their bodies while relaxing at home.

The creative team envisioned the campaign to show people in different conditions, who have different types of physical activities. The type of activity as well as the intensity are adapted to individual needs. Different versions of the video have been created for TV and social networks, and OOH installations are also planned.

The campaign involves real people and the aim is to motivate just such people to become more active in a way that suits them, and suggestions on how to do this can be found on the We Are Undefeatable website, where there are various options available for them to choose from and adapt their activity program to their health condition.

On the launch of the new campaign, Madeleine Harvey, senior brand marketing manager for the campaign said “After three successful years of the We Are Undefeatable campaign, we are incredibly excited about the new campaign for 2022. The last couple of years have been extremely difficult for our audience, and we really hope the new campaign direction will help people living with health conditions find ways to be active which enable them to enjoy the wider benefits physical activity can bring.”

Emily Whiteaway, business director of FCB Inferno added, “It has been a real joy to introduce a new dimension to the campaign; brought to life by such an incredible selection of people. We’re very proud of all the work that has gone into it over the past few months, and we hope that it continues to inspire more people to be active.”

We hope that people will enjoy the activities they choose and the burst of energy that is felt when we choose a good way to move our bodies!

Source: Little Black Book