In the same good spirit of previous campaigns, we created the newest one, with one theme in mind: our days and what is really important in them. This time, we decided to let coffee tell its own story – a story of our lives filled with rush and fuss.
Equally poetic and direct, both visually and textually, this TVC speaks about how the modern way of life actually tears us apart and how little is necessary to get back into the arms of what is most important – our home and our loved ones.
The aquarelles painted in coffee found their place in magazines and on the streets of Serbia. In that way, we even came closer to our consumers and encouraged them to “survive” their busy days with a cup of coffee with their family members.
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