A survey we conducted at the start of this campaign brought us an interesting bit of information: people mostly think that the differences between all banks’ credit cards are minimal and have a hard time distinguishing between them. That was our starting point: change the rooted opinion that everyone offers the same things and get clients to look more closely at the benefits offered by BKT bank.


What a coincidence!? Two identical cars stop at the traffic light. They are the same: brand, color, appearance…

Just as some people think that two payment cards are very, very similar, practically the same.

Nonetheless, sometimes things only look the same, and we found a way to prove it.

In all materials we continued to toy with initial impressions and invited people to discover the additional benefits hiding behind those impressions.

In all materials we continued to toy with initial impressions and invited people to discover the additional benefits hiding behind those impressions.

Cara Dušana 42,
11000 Belgrade,
Serbia

Contact:
T +381 11 3284 620
office@fcbafirma.rs

 

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